| （广州体育学院，广东 广州510075） 摘要：以“体育市场”这一我国体育界当前研究的热门话题作为逻辑起点，通过对传播与大众传播的简要概说，描述了传播学视野下的体育市场，并从传播学层面阐述了提高体育大众传播效果应注意的几个问题和催生体育大众传播机构、借 鉴创新与扩散理论、研究整合营销传播等几点关于培育体育市场的思考。 关键词：传播学；大众传播；体育市场；体育产业 中图分类号：G80-05；G206.3文献标识码：A文章编号：1006-7116(2001)02-0005-03 |
XIAO Pei-xiong,L Shu-ting
| (Guangzhou Institute of Physical Education, Guangzhou 510075，China) Abstract:The article starts from the Sports Market that is the present focus of sportsdom in China. the sports are described market and some problems about improving mass disseminative effect in point of Disseminating, The paper also put forward some suggestions for cultivating sports market by creating mass disseminative organization of sport, using theory of creativity and diffusing and researching Marketing dissemination. Key words: disseminating；mass dissemination；sports markets；sports industry |
下载本期全文：点击下载