Cognitive neuroscience，neural management to sports neural management： Intersection，development and trend HUANG Qian，WANG Huanqing，DING Jianlan，MA Linxiao，ZHANG Li，HUANG Zeyuan
(1.School of Sports Training，Xi'an Physical Education University，Xi'an 710068，China； 2.School of Physical Education，Xi'an University of Architecture and Technology，Xi'an 710055，China； 3.School of Sports Economics and Management，Xi'an Physical Education University，Xi'an 710068，China； 4.Graduate Department，Xi'an Physical Education University，Xi'an 710068，China)
Abstract: The development of cognitive neuroscience has brought new vitality to the study of sports, and this new trend deserves attention, especially the emergence of neural management whose impact on sports management cannot be ignored. Through a comprehensive review of the development and research of cognitive neuroscience, sports management, and neural management, it can be found that cognitive neuroscience can promote innovation and management within sports organizations, revisiting the realities in sports management, complement the research paradigm of sports management, and in the long run it can provide a new theoretical and applied basis for the development of sports management, discipline construction methods and paradigms, and promote the further improvement and development of the discipline of sport management. From the development trend of sports neural management, it will be performed in the following areas: sports neural decision-making direction, sports neural marketing direction, sports neural human management direction, and sports neural industrial engineering direction. It is expected that the application of research methods and paradigms of cognitive neuroscience in sports management in the future will bring new vitality to the development of the discipline of sports management.