| （华南师范大学 体育科学学院，广东 广州 510006） 摘 要：对我国体育产业的发展现状、产业结构特征等进行了分析。研究认为，我国体育产业发展态势良好，已经初步形成了以竞赛表演业和健身休闲业为驱动，体育用品业为支撑，多元业态快速发展的良好势头。但在我国体育产业的发展过程中，仍存在产业结构不完善，国内体育赛事职业化、品牌化和商业化程度不高等问题。提出通过加快体育管理体制改革、优化体育产业结构、发展体育服务业消费和创新体育场馆运营模式等途径，推动我国体育健身休闲业和体育竞赛表演业快速发展，促进我国体育产业转型升级、多元业态融合，形成体育品牌，提高我国体育产业核心竞争力。 |
ZHOU Ai-guang，DU Gao-shan
| （School of Physical Education，South China Normal University，Guangzhou 510006，China) Abstract: The authors analyzed the current development situation and industrial structure characteristics of the sports industry in China, and put forward the following opinions: sports industry development in China is in a good situation, having formed a good momentum of multi-business rapid development driven by the competitive per-formance industry and the fitness & leisure industry and supported by the sports goods industry; however, in the process of sports industry development in China, there are still problems such as imperfect industry structure, not high degree of domestic sports game professionalization, branding and commercialization, etc. The authors pro-posed to boost the rapid development of the sports fitness & leisure industry and the sports competitive performance industry, promote the transforming, upgrading and multi-business blending of the sports industry in China, form sports brands, and enhance the core competitiveness of the sports industry in China, by means of speeding up sports management system reform, optimizing sports industrial structure, developing sports service industrial consumption, innovating on sports venue operating modes, etc. |
下载本期全文：点击下载