| （1.济南大学 体育学院，山东 济南 250022；2.北京体育大学 博士后流动站，北京 100084） 摘 要：为明确产业特征，优化产业布局，提供休闲体育产业快速发展的路径，通过理论与实证研究认为：休闲体育产业具有消费与生产同时性、产业融合性、体育特色等特征，产业价值链分为产业设计、基础建设、产品供给、销售与服务、追踪与反馈环节，区域布局影响指标体系包括区域经济、区域体育产业和区域优势要素。发展休闲体育产业应理清产业价值链、优化价值链布局，发挥区域优势优化地区布局。 |
WANG Xian-liang1，2，YANG Lei1，REN Hai-tao1
| （1.School of Physical Education，Jinan University，Jinan 250022，China； 2.Postdoctoral Research Station，Beijing Sport University，Beijing 100084，China) Abstract: In order to specify industrial characteristics, to optimize industrial layout, and to provide a way for the rapid development of the leisure sports industry, the authors put forward the following opinions via theoretical and empirical research: the leisure sports industry has such characteristics as consumption and production simultaneity, industry fusion and sports features etc; the industrial value chain includes such links as industry design, infrastruc-ture construction, product supply, sale and service, tracking and feedback; the regional layout affecting index system includes such factors as regional economy, regional sports industry and regional advantages; for developing the lei-sure sports industry, China should clarify the industrial value chain, optimize value chain layout, exert regional ad-vantages, and optimize regional layout. |
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