| （长江师范学院 体育系，重庆 408003） 摘 要：以成都与重庆两地为对象，对城市居民户外运动休闲需求进行调查和分析。结果发现：女性、未婚公务员、企事业单位人员、本科以上学历及个人年收入在5万~7万元的居民更青睐户外运动休闲；偏爱户外运动休闲的居民在旅游资源喜好、旅游活动偏好、购买行为、信息来源渠道、出游方式等方面与一般居民有着明显差异；居民更喜欢风景观赏、体育趣味游乐和户外运动休闲；男性、未婚者较之女性、已婚者更乐于从网络中获取相关户外体育旅游信息；女性则不仅从网络中收集信息，亲朋好友、报刊也是主要的渠道。据此探讨户外运动休闲产品的开发，分析户外运动休闲旅游发展的趋势，并提出相应的户外体育运动旅游产品开发对策。 |
ZHAO Yun-shu，YUAN Ge
| （Department of Physical Education，Changjiang Normal College，Chongqing 408003，China） Abstract: By means of questionnaire survey, the authors investigated and analyzed the outdoor activity and relaxa-tion demand of residents in Chengdu and Chongqing cities, and revealed the following findings: the residents, who are females, unmarried officers, or employees of enterprises or institutions, having a bachelor degree or higher and an annual income between 50,000 and 70,000 Yuan, like outdoor activities and relaxation more; the residents, who prefer outdoor activities and relaxation, are significantly different from ordinary residents in terms of tourism re-source favorite, tourism activity preference, purchase behavior, information acquisition channel and traveling man-ner; the residents prefer scenery appreciation, sports fun, travel joy as well as outdoor activities and relaxation; compared with females and married people, males and unmarried people prefer to acquire outdoor sport and tourism related information from the internet; while females collect information not only from the internet, but also from relatives, friends, newspapers and magazines, which are their favorite channels. Based on the said findings, the au-thor probed into the development of products for outdoor activities and relaxation, analyzed the trend of develop-ment of outdoor activity and relaxation tourism in the future, and put forward corresponding measures and sugges-tions for developing products for outdoor sports activity tourism. |
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