| （1.河南师范大学 体育学院，河南 新乡 453007；2.新乡学院 体育系，河南 新乡 453003） 摘 要：从研究弗洛姆的消费异化论出发，阐述了消费异化的概念、内容及现实意义，分析了消费异化在休闲体育中的表现，其具体启示为：(1)塑造和谐的休闲体育消费观，完善休闲体育消费结构；(2)采取可持续的、人本的休闲体育消费模式，实现人的自由和全面的发展；(3)消除占有性价值取向，塑造创造性人格。 |
SHEN Ke-yin1，CHEN Yong1，WANG Jian1，ZHANG Hai-long2
| (1.School of Physical Education，Henan Normal University，Xinxiang 453007，China；2.Department of Physical Education，Xinxiang College，Xinxiang 453003，China) Abstract: By studying Fromm’s theory of consumption dissimilation, the authors expatiated on the concept, content and realistic meaning of consumption dissimilation, analyzed the embodiment of consumption dissimilation in lei-sure sports, whose specific inspirations are as follows：1)we should build a harmonious view of leisure sports con-sumption, and perfect the structure of leisure sports consumption; 2)we should adopt a sustainable, people orientated leisure sports consumption mode, and realize the freedom and comprehensive development of human beings; 3)we should eliminate possessive value orientation, and build a creative personality. |
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