| （上海体育学院 体育理论教研室，上海 200438） 摘要：体育全球化进程分为起始、快速发展和全面深化3个阶段。在起始阶段以体育的物质文化（体育项目）的传播为主要特征。在快速发展阶段，建立国际体育组织，统一国际竞赛规则和场地器材的标准以体育制度文化传播为主。在全面深化阶段，主要以体育观念文化传播为主。因为这一时期大量的人员流动必然要伴随着思想和观念的大流动。 关键词：体育全球化； 体育文化； 传播学 中图分类号：G80 文献标识码：A 文章编号：1006-7116(2007)01-0023-04 |
SHU Sheng-fang
| （Department of Sports Theory, Shanghai University of Sport, Shanghai 200438,China） Abstract: The course of sports globalization can be divided into three stages, namely initial development stage, rapid development stage, comprehensively intensified development stage. The main characteristic of the initial de-velopment stage is the communication of sports material culture (sports events). The main characteristics of the rapid development stage are to establish an international sports organization and to unify international competition rules as well as playground and equipment standards, mainly embodying the communication of sports institutional culture. The main characteristic of the comprehensively intensified development stage is the communication of sports ideological culture, since massive flow of personnel in this period will inevitably cause massive flow of thoughts and conceptions. Key words: sports globalization; sports culture; science of communication |
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