| （郑州大学 体育系，河南 郑州 450052） 摘 要：运用自主创新的理论，对当前发展我国体育产业的宏观理论进行了研究，结果表明：发展我国体育产业把握政府管理与社会管理的关系；要彰显教育和娱乐功能；要区分公益性体育和经营性体育形态；要强化思想扶持和政策扶持；要建立现代产权制度和现代企业制度；抓住管理体制创新和体育艺术创新；要占领国内市场和国际市场；要坚持为人民群众服务和为经济社会发展服务；要面向群众和面向市场；要调动领导和群众积极性；要实现社会效益和经济效益。 关 键 词：自主创新理论； 体育产业； 中国 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2007)02-0045-03 |
LIN Ke-ming
| (Department of Physical Education,Zhengzhou University,Zhengzhou 450052,Chihna) Abstract:The guideline for constructing an innovative nation is “independent innovation, critical breakthrough, de-velopment support and future guidance”. Its core is “independent innovation”. The author applied the “independent innovation” theory to study the macro theory of developing the sports industry in China at the present time, and re-vealed that there are 11 new ideas for developing the sports industry in China, namely, to handle two rela-tions–governmental management relation and social management relation, to highlight two functions–educational function and entertaining function, to distinguish two forms–commonweal type sport and business type sport, to in-tensify two supports–ideological support and policy support, to establish two systems–modern property system and modern enterprise system, to control two key points–management system innovation and sports art innovation, to occupy two markets–domestic market and international market, to stick to two services–serving the mass and serv-ing economic and social development, to develop in two aspects–for the mass and for the markets, to arouse two ini-tiatives–leader initiative and mass initiative, and to realize two benefits–social benefit and economic benefit. |
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