| （南京师范大学 体育科学学院，江苏 南京 210097） 摘要：从我国体育制造业的产业分类标准，体育制造业在我国 制造业中的地位、综合发展力、发展区域等方面对我国体育制造业进行研究，提出我国体育 制造应利用大企业的品牌效应加速区域内中小体育制造企业的兼并、分工和合作，改变传统 的环节营销为整合营销，加速体育制造业跨区域整合。 关键词：体育制造业； 产业分类标准； 产业整合 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2005)04-0024-04 |
TAO Yu
| (College of Physical Education, Nanjing Normal University, Nanjing 210097,China) Abstract: The author studied sports manufacturing industry in China in terms of the issue of industry classification standard for sports manufacturing industry in China,the status of sports manufacturing industry in manufacturing industries in China,industrial comprehensive development capacity and development regions,and drew the following conclusions: Sports manufacturing industry in China should speed up the merger, division and cooperation of medium and small size sports manufacturing enterprises in the regions by utilizing big ent cross-region integration of sports manufacturing industry. |
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