我国体育产业风险投资和风险控制初探

（1.滨州学院体育系，山东滨州256600；2.河南大学体育部，河南开封475001）

摘要：运用保险风险理论，对体育产业进入资本市场上的风险投资价值进行了综合分析，对我国体育产业风险投资存在的政策风险、法律风险、经营风险、管理风险以及评估风险等问题进行了探讨，并提出了具体的风险控制措施，以避免体育产业风险投资可能造成的损失。关键词：体育产业；风险投资；投资特征；风险分类；风险控制措施

中图分类号：G80 文献标识码：A 文章编号：1006-7116(2005)03-0028-03

A preliminary research on risk investment and risk control in sports industry in China
REN Bao-guo1，LI Shu-fang2, DU Chun-long1

(1.Department of Physical Education,Binzhou Institute,Binzhou 256600,China;2Department of Physical Education,Henan University,Kaifeng 475001,China)

Abstract: By applying insurance risk theory, the authors comprehensively analyzed the risk investment value of sports industry to enter capital market,discussed the issues existed in risk investment in sports industry in China in terms of policy risk,legal risk, operation risk; management risk,and risk evaluation,and brought forward specific risk control measures to avoid possible loss in risk investment in sports industry, providing a reference for the healthy development of risk investment in sports industry in China.
Key words: sports industry; risk investment; investment characteristics; risk classification; risk control measures

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