| （1.广西师范大学 体育学院，广西 桂林541004；2.广西南宁市体育局，广西 南宁530031） 摘要：在全面分析中国-东盟自由贸易区的经济发展水平及体育产业发展状况的基础上，提出我国在自由贸易区的体育产业策略：打造体育产业交流平台、从教育开始树立开放的产业观念、拓展体育旅游市场、加强运动训练的交流与合作、实施品牌战略、培育体育用品市场。关键词：中国； 东盟； 体育产业 中图分类号：G80文献标识码：A 文章编号：1006-7116(2005)03-0031-03 |
WU Sheng-guang1， LI Chao-yang2
| (1.College of Phycical Education,Guangxi Normal University, Guilin 541004,China; 2.Guangxi Nanning Sport Bureau,Nanning 530031,China) Abstract:Based on the comprehensive analysis of economy developing level and sports industry developing status of Sino-South East Asian Nations free trade zone, the authors put forward China’s sports industry strategy in free trade zone: building sports industry platform; establishing opened industry conception starting from education; expanding sports tourism market; strengthening communication and cooperation of sports training; implementing brand strategy; and cultivating sports goods market. |
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