| （1．上海体育学院 管理系，上海200438； 2．山东体育学院 基础理论系，山东 济南250002） 摘要：近期我国体育彩票销售量经过一段时间的快速增长后，开始进入到一个相对平稳的“停滞期”。究其原因，单一的玩法、较低的返奖率，是销量上不去的主要原因，为使其进一步扩大销量，必须开拓思路、积极创新，给体育彩票注入新的活力和内容。对体育彩票收入分配比例进行重新调整，提高返奖率有利于体育彩票业的发展。 关键词：体育彩票； 分配比例； 返奖率； 福利事业 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2005)05-0127-03 |
LI Hai1， MAO Yong2
| (1.Department of Management, Shanghai Institute of Physical Education, Shanghai 200438,China; 2.Department of Basic Thoory, Shandong Institute of Physical Education, Jinan 250002,China) Abstract: After a period of time of rapid growth, the sales volume of sports lottery in China has recently entered a relative steady “stagnant period”.The main reasons for such stagnation are simple game rules and low money return rate. In order to expand the sales volume, we must create new ideas and innovate actively, so as to bring new energy and content to sports lottery. It is conductive to the development of sports lottery undertaking to readjust the proportion of allocation of sports lottery revenue and to increase money return rate. Key words: sports lottery; proportion of allocation; money return rate; welfare undertaking |
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