| (河南大学 体育部，河南 开封 475001) 摘要：对高科技体育产品风险问题的研究表明高科技体育产品与传统体育产品相比，具有生命周期短、更新速度快等特点，正是由于这些导致了开发高科技体育产品的高效益与高风险的伴随性、共生性。初步探讨了高科技体育产品的风险形成机理，提出了探险性营销等规避风险、化险为夷的建议。 关键词：高科技体育产品； 经营风险； 探险性营销 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2003)04-0004-04 |
LI Shao-long
| (Public Teaching Section of Physical Education, Henan University, Kaifeng 475001,China) Abstract:Compared with traditional sports products,high-echnology sports products have such characteristics as short-life period,high-peed renovation, according to the research on business risks of high-echnology sports products,which result in high profit and high risk.This preliminary discussion is made on the forming mechanism of the risks of high-echnology sports products and suggestions on how to avoid their business venture. Key words:high-echnology sports products；risks；explore business |
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