我国奥运项目市场资源的特点、配置和开发

（武汉体育学院运动训练学教研室，湖北武汉430079）

摘要：奥运项目市场资源价值主要以运动员的竞技水平和观众人数来体现，它具有自己的本质特点；对奥运项目市场资源的最优化配置和开发可以为我国奥运项目的竞技水平提高和市场开发提供很大的帮助。

关键词：奥运项目；市场资源；资源配置；资源开发

中图分类号：G80-05；G812 文献标识码：A 文章编号：1006-7116(2003)06-0023-03

On characteristic,collocation and exploitation of Chinese Olympic games events market resource
PENG Yi-hai

(Teaching and Research Office of Sports Training, Wuhan Institute of Physical Education,Wuhan 430079,China)

Abstract: The value of Olympic events market resource was incarnated within athlete sports level and audience quantity, these resources possess their essence characteristic.The optimization collocation and exploitation of the Olympic events market resource have provided some helps for improving Chinese Olympic events sports level and the Olympic market exploitation.
Key words: Olympic games events; market resource; resource collocation; resource exploitation

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