| （杭州师范学院 体育部 浙江 杭州 310012） 摘要：运用问卷宗调查、文献资料、访谈、数理统计等，对浙江省大学生的体育消费结构水平、体育消费动机等方面进行了调查、分析，认为浙江省大学生已具较强的健身意识和体育消费理念，但消费总体水平较低；大学生的实物消费水平明显高于劳消费水平，体育消费支出的内容还比较单一；大学生体育消费水平跟生活消费支出的水平成正相关，其中，劳务消费水平的增长幅度比实物消费水平的增长幅度更大；男、女大学生的体育消费动机存在明显差别。 关键词：体育消费结构；体育消费水平；体育消费动机；健身市场 中国分类号：G80 文献标识码：A 文章编号：1006-7116（2001）06-0047-04 |
LUO Jian-ying, ZHANG Hui
| (Department of Public Physical Education, Hangzhou Teachers College，Hangzhou 310012, China)Abstract: Questionnaire investigation method, consulting data method , interview method and statistical method are widely used in this paper to study and analyze the PE consumption level, structure, and motivation of undergraduates in Zhejiang Province. The conclusions are that undergraduates in Zhejiang Province have possessed better exercise consciousness and PE consumption ideas ,but the general consumption level is low .Undergraduate consumption of material objects is lower than that of labor services obviously ,which means the component of PE consumption is very single. And there is a positive correlativity between their PE consumption and life consumption. In detail, the increase of consumption on labor services is much higher than that of consumption on material objects; and the PE consumption motivations between male and female undergraduates are obviously different. Key words: structure of PE consumption；level of PE consumption ；motivation of PE consumption；exercise markets |
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