任华1，2，鲍树洋3
(1.贵州财经大学 体育学院，贵州 贵阳 550025，2.贵州新体育研究中心，贵州 贵阳 550025；3.广州工商学院 体育科学学院，广东 佛山 528138)
摘 要：在全民健身战略背景下，群众性体育赛事已成为推动区域经济高质量发展的创新载体，但乡村与城市模式的差异化发展逻辑尚不明确。研究采用类型化比较研究策略，以贵州省“村超”(乡村赛事)与江苏省“苏超”(城市赛事)为理论样本，系统探究两类赛事驱动区域经济的模式差异与生成机制。研究认为：“村超”遵循“文化引领→主体响应→制度补位→市场跟进”的逻辑形成“乡村文化内生型”模式；“苏超”则依托“制度先行、市场主导、主体协同、文化赋能”的逻辑形成“城市产业嵌入型”模式。研究提炼出具有普适性的“区域适配性耦合机制”，并据此提出不同区域的差异化发展路径：乡村应聚焦“文化守真+主体赋能”的低成本策略，城市应着力“制度筑基+IP开发”的高协同方案，过渡型区域则应遵循“渐进耦合”的折中路径。
关 键 词：群众性体育赛事；区域经济发展；村超；苏超
中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2026)04-0087-09
A study on driving regional economic development by mass sports events
——Typical comparison based on the Rural Football Super League and the Jiangsu Football City League
REN Hua1, 2，BAO Shuyang3
(1.College of Physical Education，Guizhou University of Finance and Economics，Guiyang 550025，China；2.Guizhou New Sports Research Center，Guiyang 550025，China；3.College of Sports Science，Guangzhou College of Technology and Business，Foshan 528138，China)
Abstract: Under the context of the national fitness strategy, mass sports events have emerged as and innovative catalysts for high-quality regional economic development, yet the distinct developmental logic differentiating rural and urban models remain inadequately explored. Adopting a typical research approach, this study takes the “Rural Football Super League” (VSL) in Guizhou (representing a rural event) and the “Jiangsu Football City League” (JSL) in Jiangsu (representing an urban event) as theoretical samples to systematically investigate the divergent models and generative mechanisms through which they drive regional economies. The findings indicate that the VSL exemplifies an “endogenous rural culture-driven model”, which unfolds sequentially through “cultural activation→community stakeholder response→institutional reinforcement→market follow-up”, and conversely, the JSL embodies an “embedded urban industry-driven model”, evolving via “institutional priming→market orchestration→multi-stakeholder coordination→cultural enrichment”. Based on these two types, this study conceptualizes a universally relevant “regionally adaptive coupling mechanism.” Accordingly, it also proposes the differentiated developmental pathways, namely rural areas should prioritize low-cost strategies centered on “cultural authenticity preservation and community empowerment”, and urban areas should pursue high-synergy schemes focused on “institutional foundation-laying and IP development”, along with transitional regions should adopt a compromise path of “gradual coupling”.
Keywords: mass sports events；regional economic development；Rural Football Super League；Jiangsu Football City League