傅思颖1，万晓红1，2
(1.武汉体育学院 新闻传播学院，湖北 武汉 430079；2.武汉体育学院 期刊社，湖北 武汉 430079)
摘 要：基于行动者网络理论，以杭州亚运会为样本，采用社会网络分析法，辅以文本分析，对X平台(原名为推特)中涉及杭州亚运会文明交流的帖子及相关账号进行考察，探讨国际体育赛事中促成文明交流的网络行动者的主体结构及交流策略，并通过《Global Times》和《联合早报》的媒体报道对交流策略进行印证与补充。研究认为，赛事组委会、中国媒体、国外媒体、意见领袖和个人公民搭建了多圈层复合式网络，交流中的协商与对抗延展了网络张力,“共情”成为文明交流的首要策略。依托国际体育赛事发挥多元主体合力，在情感共鸣的基础上促进文明交流，从而构建起“柔中带刚”的传播生态，是推进文明融通互鉴的有效举措。研究试图拓展行动者网络理论在国际体育赛事研究中的应用，揭示“转译”在互联网语境中的新特点，以丰富行动者网络理论对体育国际传播的解释力；在实践层面建构国际体育赛事促进文明交流的新范式，以期为我国“十五五”期间进一步做好体育国际传播提供参考借鉴。
关 键 词：文明交流；国际体育赛事；杭州亚运会；行动者网络；转译策略
中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2026)04-0029-09
How do international sports events advance exchanges among civilizations: An actor-network analysis based on the Hangzhou Asian Games
FU Siying1，WAN Xiaohong1, 2
(1.School of Journalism and Communication，Wuhan Sports University，Wuhan 430079，China；2.Periodical Press，Wuhan Sports University，Wuhan 430079，China)
Abstract: Using the Hangzhou Asian Games as a case, applying Actor-Network Theory (ANT) and supported by textual analysis, this study investigates tweets and related accounts involving the civilizational exchanges of the Hangzhou Asian Games on X platform (formerly Twitter), in order to explore the subject structure and communication strategies of network actors that promote civilizational exchanges in international sports events. Meanwhile, the reports from Global Times and Lianhe Zaobao were used to verify and supplement the communication strategies. The study reveals a multi-layered composite network built by events committee, Chinese media, foreign media, opinion leaders, and individual citizens. Negotiations and confrontations in the communication have extended the network tension, and "Empathy" is the primary strategy for civilizational exchanges. Leveraging international sports events to give play to the joint efforts of diverse subjects, advancing the exchange and mutual learning of civilizations on the basis of emotional resonance, and thereby fostering a communication ecosystem that is gentle yet resolute, constitutes an effective measure to promote the integration and mutual learning of civilizations. This study seeks to expand the application of ANT in the research of international sports events, explore the new characteristics of "translation" in the internet context, so as to enrich the explanatory power of ANT in the field of international sports communication. Practically, it constructs a new paradigm for international sports events to facilitate the exchange and mutual learning of civilizations, aiming to provide references for China to further optimize international sports communication during the period of 15th Five-Year Plan.
Keywords: exchange among civilizations; international sports events; Hangzhou Asian Games; Actor-Network Theory; translation strategy