牟粼琳1，2，谢世纪1，李欣芮3，沈克印1，2，赵秀文1
(1.武汉体育学院 经济与管理学院，湖北 武汉 430079；2.湖北体育产业研究中心，湖北 武汉 430079；3.武昌理工学院 商学院，湖北 武汉 430223)
摘 要：选取2009—2023年中央和地方194份全民健身公共服务相关政策，采用LDA模型进行文本主题识别与强度评估，以揭示其政策注意力配置特征、挖掘建设瓶颈并提出优化路径。研究提炼出跨部门协同治理、场馆开放管理、社区设施建设、空间资源配置、群众赛事组织、体育健康服务6大主题，且政策注意力呈部门协同和群众参与、空间布局和健康服务、场馆开放和设施建设三梯次递减分布。基于“设计—实施—监管”框架，提出硬件设施与软性服务标准体系性失衡、资源保障缺位掣肘标准化进程、评估反馈疲软是导致标准监管不力的3大瓶颈。据此提出侧重“硬支撑”与“软实力”、吸纳多方资源服务、贯彻科学监管问责的优化路径。
关 键 词：全民健身公共服务；标准化建设；注意力配置；LDA模型
中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2026)03-0086-10
Attention allocation and optimization path on standardization policy for national fitness public services
——Analysis based on LDA theme model
MOU Linlin1, 2，XIE Shiji1，LI Xinrui3，SHEN Keyin1, 2，ZHAO Xiuwen1
(1.School of Economics and Management，Wuhan Sports University，Wuhan 430079，China；2.Hubei Center of Sports Industry Research，Wuhan 430079，China；3.School of Business，Wuchang University of Technology，Wuhan 430223，China)
Abstract: This study selected 194 policies related to public fitness services from central and local governments during 2009-2023 as research objects, and used the LDA model to identify the themes and assess the intensity of the texts, in order to reveal the characteristics of policy attention allocation, explore the construction bottlenecks and propose optimization pathways. The study extracted six major themes such as cross-departmental collaborative governance, venue opening management, community facility construction, spatial resource allocation, mass event organization, and sports health services, and the policy attention was distributed in three descending tiers including departmental collaboration and public participation, spatial layout and health services, and venue opening and facility construction. Based on the "design - implementation - supervision" framework, three major bottlenecks were identified such as systematic imbalance between hardware facilities and soft services standards, lack of resource guarantee hindering the standardization process, and weak assessment feedback leading to ineffective standard supervision. Therefore, the optimization pathways of emphasizing both "hard support" and "soft power", absorbing multiple resources for services, and implementing scientific supervision and accountability are proposed.
Keywords: national fitness public services；standardization construction；attention allocation；LDA model