李芷亮，陆海林，刘建
(深圳大学 体育学院，广东 深圳 518060)
摘 要：通过词嵌入模型测量31个省级政府体育产业政策再生产变异系数，呈现地方政府体育产业政策采纳与政策再生产图景，并基于2015—2022年12个省级政府的面板数据，实证检验地方政府政策再生产对体育服务业和体育制造业的影响。研究发现：31个地方政府体育产业政策采纳率、时间、空间及政策再生产程度呈现差异化特征；12个地方政府体育产业政策再生产对体育服务业和体育制造业均具有显著正向影响，在体育制造业领域呈现出区域异质性。研究建议，加强在地化的政策再生产意识，采用适配性的政策采纳路径，推动差异化的区域政策布局。
关 键 词：体育产业；政策扩散；政策采纳；政策再生产；政策效果
中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2026)02-0074-11
How does policy adoption and reproduction affect the development of sports industry?
——An empirical analysis based on provincial government panel data
LI Zhiliang，LU Hailin，LIU Jian
(School of Physical Education，Shenzhen University，Shenzhen 518060，China)
Abstract: The study measures the variance coefficient of sports industry policy reproduction from 31 provincial governments through word embedding models, presents the picture of local government sports industry policy adoption and policy reproduction, and empirically tests the impact of local government policy reproduction on sports service industry and sports manufacturing industry based on the panel data of 12 provincial governments from year 2015 to 2022. The study finds that the adoption rate, time, space and degree of policy reproduction of sports industry policies of 31 local governments show differential characteristics, and the sports industry policy reproduction of 12 local governments has a significant positive impact on both sports service industry and sports manufacturing industry, and also shows an regional heterogeneity in the field of sports manufacturing. The research suggestions that strengthening the awareness of localized policy reproduction, adopting adaptable policy adoption paths, so as to promote differential regional policy layout.
Keywords: sports industry；policy diffusion；policy adoption；policy reproduction；policy effect