董敏凯1，周腾军2，左嘉涵1
(1.上海财经大学 体育教学部，上海 200433；2.西南财经大学 体育与经济管理研究中心，四川 成都 611130)
摘 要：基于2006—2023年中国城市面板数据，实证检验了人工智能对体育产业创新的影响及其作用机制。结果表明：(1)人工智能显著促进了体育产业创新，人工智能发展水平每提升1%，体育产业创新水平提升0.14%，且该结论在经过多维稳健性检验后均保持稳定。(2)异质性分析显示，人工智能的产业创新效应具有结构性差异：在行政等级较低和人口规模较小的中小城市及东部地区作用更为突出，在高等级城市与西部地区则出现效应递减甚至是负效应。(3)机制分析表明，人工智能通过提升劳动力流动率、激发创业活跃度和推动产业结构升级等路径传导创新动能，提升城市体育产业创新水平。
关 键 词：人工智能；体育产业创新；城市面板数据；实证研究；作用机制
中图分类号：G80 文献标志码：A 文章编号：1006-7116(2026)01-0092-12
The impact and mechanism of artificial intelligence on sports industry innovation
——Evidence from Chinese urban panel data
DONG Minkai1，ZHOU Tengjun2，Zuo Jiahan1
(1.Department of Physical Education，Shanghai University of Finance and Economics，Shanghai 200433，China；2.Center of Sports Economics and Management，Southwestern University of Finance and Economics，
Chengdu 61130，China)
Abstract: Based on the city panel data inChinafrom 2006 to 2023, this paper empirically examines the impact of artificial intelligence on the sports industry innovation and its effect mechanism. The results exhibit that: (1) artificial intelligence has significantly promoted sports industry innovation, and for every 1% increase in the development level of artificial intelligence, the level of the sports industry innovation increases by 0.14%. This conclusion remained highly stable after multiple robustness tests. (2) Heterogeneity analysis reveals that the industry innovation effect of artificial intelligence shows structural differences, namely its effect is more prominent in lower administrative-level and smaller-sized medium and small cities and in the eastern region, while in higher-level cities and the western region, there is a decreasing marginal effect or even a negative effect. (3) Mechanism test finds that artificial intelligence transmits innovation momentum through paths such as increasing labor mobility, stimulating entrepreneurial activity, and promoting industrial structure upgrading, and thereby enhancing the innovative level of the sports industry in cities.
Keywords: artificial intelligence；sports industry innovation；city panel data；empirical research；effect mechanism