冯加付1，职国宇2，路莹2，宋业猛3[1]
(1.西安体育学院 学报编辑部，陕西 西安 710068；2.西安体育学院 研究生部，陕西 西安 710068；3.上海体育大学 经济管理学院，上海 200438)
摘 要：“苏超”火爆出圈吸引了社会广泛关注，为探寻地方体育赛事的成功密码，以“苏超”现象为研究个案，通过综合分析，揭示其出圈逻辑，并为我国地方体育赛事发展提出建设性启示。“苏超”现象出圈源于多重因素的共同作用：深度融入地域文化，激发强烈地方认同感；构建参与式治理模式，实现多元主体共商共治；回归群众体育本质，调动群众主观能动性；有效撬动文化、旅游、商业的产业融合，释放多元价值。其启示在于：地方体育赛事要实现可持续发展与广泛影响力，关键在于激活植根地方文化的认同感以筑牢内生动力，构建“共建共治共享”的治理新生态，强化文体旅商联动释放乘数效应，以及拥抱数字技术打造参与式传播。其核心是坚持“以人民为中心”的发展理念，让体育赛事真正回归群众主体性。
关 键 词：“苏超”；地方体育赛事；文化认同；协同治理；产业融合
中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2025)05-0016-08
Decoding the "Jiangsu Football City League" phenomenon: The breakthrough logic and implications of local sports events
FENG Jiafu1，ZHI Guoyu2，LU Ying2，SONG Yemeng3
(1.Editorial Department of Journal，Xi’an Physical Education University，Xi’an 710068，China；
2.Graduate Department，Xi’an Physical Education University，Xi’an 710068，China；
3.School of Economics and Management，Shanghai University of Sport，Shanghai 200438，China)
Abstract: The "Jiangsu Football City League" phenomenon has attracted widespread attention due to its explosive popularity. To explore the successful password behind local sports events, this study uses the "Jiangsu Football City League" as a case study, conducting a comprehensive analysis to reveal its logic for breaking through regional boundaries and also offering constructive insights for the development of local sports events inChina. The breakthrough of the "Jiangsu Football City League" is the result of multiple factors working together: a deep integration with regional culture, fostering a strong local sense of identity; the establishment of a participatory governance model, realizing multiple stakeholders to collaborate and govern; return to the essence of mass sports and motivate people’s initiative; and effectively leveraging the industry integration of culture, tourism, and business to unleash diverse value. The insights drawn from this case suggest that in order for local sports events to achieve sustainable development and widespread influence, it is crucial to activate a sense of identity rooted in local culture to strengthen intrinsic motivation, build a new governance ecosystem of "co-building, co-governance, and co-sharing", enhancing the synergies between culture, sports, tourism, and business to create a multiplier effect, and embracing digital technologies for creating participatory communication. And its core is that adhering to the "people-centered" development concept, to ensure that sports events truly return to the people’s central role.
Keywords: the Jiangsu Football City League；local sports events; cultural identity；collaborative governance；industrial integration