马俊成，林小美
(1.浙江音乐学院 人文社科部，浙江 杭州 310024；2.浙江大学 体育学系，浙江 杭州 310058)
摘 要：中国武术作为中华优秀传统文化的代表，其国际传播能力建设是实现中国式现代化的内在需求，是构建国家形象、提升文化软实力、增强文化自信的重要手段。运用文献资料法、专家访谈法、逻辑分析法等研究方法对中国武术国际传播进行分析与总结。研究认为，中国武术国际传播能力建设存在传播理论建立不完善，理论成果运用有待实践化；传播目标规划不明确，传播内容选择有待科学化；话语体系构建不完备，传播渠道拓展有待多元化；信息支持系统建立不完善，传播对象选择有待精准化；传播成果转化不突出，应用对策研究有待实际化等主要问题。中国武术国际传播能力建设应充分利用先进的传播学理论，完善中国武术国际传播理论，明确传播目标规划，科学选择传播内容，构建中国特色武术话语体系，多元拓展传播渠道，精准锚定国际武术传播对象，促进武术传播成果高能转化，落实应用对策研究的理论联系实际。
关 键 词：中国武术；国际传播能力；文化传播
中图分类号：G852 文献标志码：A 文章编号：1006-7116(2025)01-0031-07
Research on construction of international communication ability for Chinese Wushu
MA Juncheng1，LIN Xiaomei2
(1.Department of Humanities and Social Sciences，Zhejiang Conservatory of Music，Hangzhou 310024，China；2.Department of Physical Education，Zhejiang University，Hangzhou 310058，China)
Abstract: As the representative of the excellent traditional Chinese culture, the construction of the international communication ability of Chinese Wushu is the internal demand of realizing Chinese path to modernization, and is also an important means to build the national image, enhance cultural soft power, and enhance cultural self-confidence. By using the methods such as literature review, expert interviews, and logical analysis, this study analyzes and summarizes the international communication of Chinese Wushu. The main problems have been found that there is an incomplete establishment of communication theory and a need for practical application of theoretical achievements in the construction of international communication capacity of Chinese Wushu; unclear planning of communication objectives and the need for scientific selection of communication content; the construction of discourse system is incomplete, and the expansion of communication channels needs to be diversified; the establishment of information support systems is incomplete, and the selection of dissemination targets needs to be precise; the transformation of dissemination achievements is not prominent, and the practical researches on application strategies are needed. For the construction of the international communication capacity of Chinese Wushu, the research suggests ultilizing advanced communication theories, improving the international communication theory of Chinese Wushu, clarifying communication target planning, scientifically selecting communication content, constructing a Chinese characteristic Wushu discourse system, expanding communication channels in multiple ways, accurately anchoring international Wushu communication objects, promoting the high-energy transformation of Wushu communication achievements, and also implementing the application of research strategies to connect theory with practice.
Keywords: Chinese Wushu；international communication ability；culture communication