(1.广东金融学院 体育教学部，广东 广州 510521；2.华南理工大学 马克思主义学院，广东 广州 510641)
摘 要：大型体育场馆业态发展水平是影响场馆赛后可持续利用效益的重要指标。基于业态 分析视角，探索不同阶段大型体育场馆赛后利用的业态选择困境，寻找进路，期望为大型体育场 馆赛后可持续利用提供有益借鉴。研究认为：大型体育场馆业态包括场馆核心业态、场馆辅助业 态和场馆外围业态 3 种类型。在场馆赛后利用初期业态结构单一、赛后利用中期业态秩序混乱、 赛后利用成熟期业态管理难度大。应构建场馆核心业态骨架、弹性优化场馆业态结构、加强场馆 内外业态联动、培育业态协商发展政策等路径，促进新时期大型体育场馆赛后可持续利用。
关 键 词：体育产业；大型体育场馆；赛后利用；业态识别
中图分类号：G80-05 文献标志码：A 文章编号：1006-7116(2024)05-0037-07
Business format identification and cultivation: Analysis on the way of post-competition sustainable utilization for large sports venues
ZENG Bosi1，ZHANG Yao2
(1.Department of Physical Education，Guangdong University of Finance，Guangzhou 510521，China； 2.School of Marxism，South China University of Technology，Guangzhou 510641，China)
Abstract: The development level of business format for large sports venues is a crucial factor that impacts the post-competition sustainable utilization efficiency for sports venues. Based on the perspective of business format analyses, this paper explores the challenges in selecting business formats for the post-competition utilization of large sports venues at different stages, and seeking for development direction in order to provide valuable insights for the post-competition sustainable utilization for those sports venues. The study reveals that the business format for large sports venues contains three types: core business formats, auxiliary business formats, and peripheral business formats for larger sports venues. It has been observed that early-stage business format used after competitions have a simple structure, while middle-stage business format lack orderliness, and mature-stage business format face the bigger management difficulties. Given that the present study proposes the following paths that establishing a core business format framework, optimizing the flexible business format structure, enhancing connectivity between internal and external businesses format, and fostering consultative development policies for businesses format, and those aim to serve as references for promoting sustainable utilization for large sports venues in the new era.
Keywords: sports industry；large sports venues；post-competition utilization；business format identification