体育构建中国国家形象的内蕴逻辑、发展历程和实践路径

(1.国家体育总局 体育文化发展中心，北京  100061；2.山东大学 马克思主义学院，山东 济南  250100)

摘      要：全球化时代，国家形象是国家软实力的重要内容。体育强国建设对提升中国体育国际影响力有明确的要求。运用国家形象理论，分析体育构建中国国家形象的内蕴逻辑：提升“客观源像”与改善“主观印象”相统一的理论逻辑，“强种强国”目标下“土洋体育”同构的实践逻辑。研究认为，近代以来，体育构建中国国家形象经历了体育救国、体育兴国、体育大国的发展历程，正在向体育强国迈进。基于理论与历史分析，提出体育构建中国国家形象的5条路径：一是提升体育综合实力，夯实中国国家形象体育之维；二是提升体育传播能力，讲好中国体育故事；三是加大体育外交力度，厚植中国国家形象民意基础；四是打造明星项目和明星运动员，凝练国家形象符号；五是开展危机管理，有效应对损害形象的危机事件。

关  键  词：体育文化；国家形象；体育传播；体育外交

中图分类号：G80-05    文献标志码：A    文章编号：1006-7116(2024)03-0001-06

(1.Sports Culture Development Center，General Administration of Sport of China，Beijing 100061，China；

2.School of Marxism，Shandong University，Jinan 250100，China)

Abstract: In the era of globalization, national image is an important component of a country`s soft power. The construction of a leading sporting state poses requirements for enhancing China`s international influence in sports. Using the theory of national image, this study analyzes the inherent logic of sports in building China`s national image: namely that the theoretical logic of unifying“ the objective source” and improving “the subjective impression”, and the practical logic of unifying “local and foreign sports”. The research suggests that the history of building China’s national image through sports undergone several stages of sports saving the country, sports revitalizing the country, and sports magnifying the country, and now is becoming a leading sporting state. Based on analysis of theory and history, it proposes five path for sports to build China's national image: the first is to enhance the comprehensive strength of sports and solidify the dimension of China's national image sports; the second is to enhance the ability of sports communication and tell the story of Chinese sports well; the third is to increase the strength of sports diplomacy and cultivate the public opinion foundation of China's national image; the fourth is to create star projects and star athletes and to condensing national image symbols; the fifth is to carry out crisis management and effectively respond to crisis events that damages the national image.

Keywords: sports culture；national image；sports communication；spots diplomacy