Research on enhancing the international influence of sports in the Greater Bay Area at National Games of the Guangdong-Hong Kong-Macao DENG Xinghua，PU Biwen，ZENG Cheng，YA Xinying
(School of Physical Education，South China Normal University，Guangzhou 510006，China)
Abstract:By using the methods of literature and data, field research and logical analysis, this study is to explore the Guangdong-Hong Kong-Macao National Games of enhancing the international influence of sports in the Greater Bay Area. The research shows that the blocking factors of the international influence of sports in the Guangdong-Hong Kong-Macao Greater Bay Area may include the shortage of international events supply, the further development of sports market, the significant differences in systems and mechanisms, the blocked flow of sports resources and elements, the imbalance of sports media supply, and the limited international media cooperation and exchange. Given that it puts forward the following strategies to enhance the international influence of sports by the National games of the Guangdong-Hong Kong-Macao: giving full play to the endowment of sports resources in various regions to create a sports events brand in the Greater Bay Area; innovating the deep integration in systems and mechanisms, and smoothing the sports elements flow in the Greater Bay Area and cultivating multiple supply of sports media; constructing the international communication systems of sports in the Greater Bay Area.
Keywords: Guangdong-Hong Kong-Macao National Games；Guangdong-Hong Kong-Macao Greater Bay；regional sports；international influence of sports