Research on the promotion of high-quality development in sports industry by the integration of sports, tourism, culture, and business in the Guangdong-Hong Kong-Macao Greater Bay Area——A quantitative analysis based on public policy and text data from news FENG Xiaolu1，ZHOU Liangjun2
(1.College of Education，Zhejiang University，Hangzhou 310058，China； 2.School of Graduate，Guangzhou Sport University，Guangzhou 510500，China)
Abstract: To explore the relationship between the integration of sports, tourism, culture, and business (STCB), and the high-quality development of the sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area, a text and big data analysis method is used to quantitatively analyze the related public policies and news texts concerning the integration of STCB, and high-quality development of the sports industry in this region from 2016 to 2023. It has been found that from 2016 to 2023, both the integration of STCB and the high-quality development of the sports industry in the Greater Bay Area have been on an upward trend, exhibiting a long-term stable cointegration relationship and immediate feedback mechanisms. The integration of STCB and the high-quality development of the sports industry demonstrate a deep level of mutual influence and support, promising to drive the high-quality development of the sports industry in the long term. Given those, the study proposes the following suggestions: at first, strengthening the strategic synergy between the integration of STCB and the sports industry, to continuously provide new innovation dynamics and market opportunities; secondly, enhancing the stability of structural factors such as policy support, industrial chains, and ecosystems; and finally, establishing a sustained win-win mechanism, and consolidating the synergistic effects between them through resource integration and mutual advantages. Keywords: sports industry；Guangdong-Hong Kong-Macao Greater Bay Area；integration of sports，tourism，culture，and business；high-quality development