Research on the construction of sports consumption city based on the policy text of the “Implementation Plan” PAN Lei
(Department of Finance and Trade，Hubei Academy of Social Sciences，Wuhan 430077，China)
Abstract:Based on the theory of regional heterogeneity, the paper conducts a textual study on the implementation plans of 31 sports consumption pilot cities, and it is found that the target positioning of construction for sport consumption pilot city could be divided into first leading, featured demonstration, and later leapfrog types, and policy paths could be divided into supply oriented and dual oriented types with supply and demand, and policy guarantees could be divided into business environment construction and policy tool selection types, and all these have been closely related to the level of regional economic development, the foundation of sports development, the demand for sports consumption, and the business environment. And its driving mechanism originates from the result of interaction and mutual promotion between factors of supply side, demand side, and environmental side. However, it should be noted that the scientificity of the target positioning for pilot city needs to be improved, the regional heterogeneity of construction measures is insufficient, and policy guarantee are not detailed and practical enough. In the near future, scientific and reasonable target positioning should be set, and precise efforts should be made from both supply and demand sides to promote the improvement and expansion of sports consumption, so as to enhance the pertinence of policy measures, and to strengthen the sense of policy implementation.
Keywords: sports economy；sports consumption pilot city；regional heterogeneity theory；text analysis