Research hotspot and enlightenment of the sports industry under the international perspective ZHAO Wenting，ZHANG Bing，ZHANG Rui
(1.International Sports Organization School，Beijing Sport University，Beijing 100084，China； 2.Department of Physical Education and Research，Peking University，Beijing 100871，China； 3.National Sports Industry Research Base，Peking University，Beijing 100871，China)
Abstract: This research takes the literature related to the global sports industry research from 1991 to 2020 in the Web of Science database as the research objects, and uses Cite Space visualization software to carry out bibliometric analysis on them. The methods of national cooperation network map, keyword co-appearance knowledge map, and keyword clustering network map have been analyzed to show the theoretical evolutionary hotspot and the practical frontier dynamics of the sports industry research. The results showed that the sports industry research topics were relatively extensive, with the hot topics mainly involving sports industry management, sports industry innovation, sports service industry development, sports corporate social responsibility, sustainable development of sports industry as well as sports industry cluster. The research enlightenment on the high-quality development of China's sports industry are mainly reflected in the following aspects: reforming the sports industry system and mechanism to enhance the core power of the industry, focusing on the growth of sports service industry to meet the needs of consumption upgrade, promoting the innovative development to explore the cross-border integration and innovation paths of the sports industry and other similar areas.