Cultural communication strategy in physical education for overseas students from the perspective of cultural adaptation ——Taking Jinan University as an example NIU Lishu，LIU Yunhong
(1.School of Physical Education，Jinan University，Guangzhou 510632，China； 2.School of Journalism & Communication，Jinan University，Guangzhou 510632，China)
Abstract: Physical education for overseas students in colleges and universities has gradually become a new path for the dissemination of Chinese traditional sports culture. Starting from the problem of adaptation to sports culture for overseas students, combined with the practical case of Jinan University, this study will study how to realize the dissemination of Chinese traditional sports culture in sports education of overseas students, and enhance the recognition of overseas students with Chinese traditional sports culture. The research holds that, overseas Chinese students from Hong Kong, Macao, Taiwan and overseas Chinese students have cultural adaptation problems such as weak cultural identity and the formation of a geographical interpersonal circle; and foreign students may also face cultural adaptation problems such as language communication barriers and cultural cognition defects. In order to promote the cultural dissemination in physical education of overseas students, it is necessary to cultivate the cross-cultural awareness of physical education teachers and strengthen the construction of physical education teachers; optimize traditional national sports teaching materials and improve the pertinence of teaching materials design; strengthen the experience of traditional Chinese sports culture and innovate sports practice education on human model, change the discourse system of cultural communication and tell the story of Chinese sports well.
Keywords: school physical education；physical education for overseas students；cultural adaptation；cultural dissemination；Chinese traditional culture；cross-cultural communication