An exploration on the propagation path of Chinese Wushu "Web Celebrity" in the new media era LUO Ying-jing，YANG Jian-ying
(School of Physical Education and Health，East China Normal University， Shanghai 200241，China) Abstract: T his paper analyzes the phenomenon of "web celebrity" in the new media era by using the methods of literature and comparative analysis, and discusses the way of spreading Chinese Wushu through "web celebrity" of Wushu. With the evolution of time, web celebrity has shown the characteristics of "not following the mainstream""winning people's low-level taste" "meeting people's curiosity" and "spreading correct values and knowledge"sequentially, but only by "spreading correct values and knowledge" that can survive and be conducive to the development of this industry. In recent years, Wushu “web celebrity” has emerged, and its characteristics are still in the layer of "not following the mainstream" and "satisfying people's low-degree taste", which is neither permanent nor conducive to the dissemination of Wushu. In line with the development trend of "web celebrity", the following programs can be adopted to cultivate "web celebrity" in the Wushu circle: exploring what is needed, training with the trend naturally; carrying culture, training with simplicity; do not focusing on competition, paying attention to the public; cultivating with patience, and do not seeking real-time success. Keywords: new media era；Chinese Wushu；propagation path；web celebrity