The hidden worries and optimization strategies of the China's campus football reform trial under the theory of innovation diffusion ZHAO Cong，LIU Xian-guo
(1.School of Physical Education，Henan Institute of Science and Technology，Xinxiang 453003，China；2.School of Physical Education，Henan Normal University，Xinxiang 453007，China) Abstract: Under the background of the increase in the number of campus football reform trials and the continuous promotion of reform experience, it is urgently necessary to provide theoretical interpretation for experience and model of reform trials by theoretical study. This study analyses the hidden worries existed in the China’s campus football reform trials via the theory of innovation diffusion, and finds some problems in this course such as: the selection of campus football reform trial has unbalance; different subjects’ interest appeals and competition from campus football reform trial inhibited the implementation effect of policy; there were some misunderstandings for triumph and failure and “non-risky” reform existed in campus football reform trial; the external benefit of campus football reform trial had some limitations. According the problems mentioned above and basing on the theory of innovation diffusion, this study points out some optimization strategies: holding the original idea of campus football reform; optimizing the selective mechanism of reform trial for campus football reform; establishing an incentive mechanism with compatible interests; improving the coordinated mechanism of hierarchical relations; perfecting the exist mechanism of reform trial, so as to enhance the effective diffusion of innovative experience with reform trial, and to provide theoretical support for the healthy and positive development to China’s campus football reform. Keywords: school physical education；campus football；the theory of innovation diffusion