（福建师范大学 体育科学学院，福建 福州 350117） 摘 要：从内生因素与外生因素两个层面对2020年东京奥运会延期背景下国际奥委会的危机缘起进行剖析，同时运用危机传播4阶段理论与危机公关5S原则对国际奥委会危机公关应对过程进行评价与解读。研究认为国际奥委会在危机征兆期、危机突发期和危机蔓延期，有效运用诉诸权威、快速反应、真诚沟通、公开透明、主动担当、系统运行等危机公关策略；同时指出，从把握舆论导向，及时发布权威信息；寻求媒体合作，凝结奥运集体记忆；平衡奥林匹克系统各主体的利益；开拓国际奥委会全媒体对话渠道4个方面，可为依然处于危机困境中的国际奥委会提供策略参考。 |
LI Jing-ya，XIE Qun-xi，WANG Run-bin
(School of Physical Education and Sport Science，Fujian Normal University，Fuzhou 350117，China) Abstract: From two aspects of endogenous and exogenous factors, this paper analyses the original crisis for the In-ternational Olympic Committee (IOC) under the delay background of the Tokyo Olympics in2020, and evaluates and explores using four stage theory of crisis spread and 5s principles of crisis public relations coping course for IOC to solve this crisis. It holds that during the period of sprout, outburst and contagion with crisis, the IOC can use effectively some strategies of crisis public relations including asking for the authority, quickly responding, sincerely communicating, apparently opening, actively assuming and systematically operating, and simultaneously points out that four key points, namely grasping the guidance of public opinion and releasing authoritative information in time, seeking media cooperation to congealing the collective memory of the Olympics, balancing the interests of all sub-jects in the Olympic system, exploiting the all-media dialogue channels with the IOC, can supply reference strategy for IOC being still stuck in the dilemma and crisis. |
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