（南京师范大学 体育科学学院，江苏 南京 210023） 摘 要：运用文献资料、文本内容分析等方法，借助ROST等软件对健身APP用户体验的在线评价数据进行梳理，通过词频、语义网络、情感等分析对健身APP的体验现状、发展建议进行研究。健身APP的体验现状：“运动”“软件”“健身”等构成用户词频核心层，词频包括目的型、服务型、情感型等，健身用户基本认可健身APP产品；用户使用后积极情感词与消极情感词并存，自我期许的反馈行为强烈；功能设置、多元信息与情感社交体验需求度高；存在用户诉求与设计不关联、功能内容与需求难平衡及线上线下健身社交体验脱节等问题。健身APP发展建议：健全多元信息服务，提升用户“认知+思考”体验；发展智慧健身社交，提升用户“行动+感官”体验；完善健身功能开发，提升用户“关联+情感”体验。 |
MU Xiang-qian，WANG Qing-jun
（School of Physical Education，Nanjing Normal University，Nanjing 210023，China) Abstract: By applying such methods as literature data and text content analysis, by using such software as ROST to collate the online evaluation data of fitness APP user experience, and by analyzing word frequencies, semantic net-work and emotion, the authors studied fitness APP user experience current conditions and development suggestions. Fitness APP experience current conditions: “exercise”, “software” and “fitness” etc constitute the core layer of user word frequencies, word frequencies include purpose type, service type, emotion type etc., basically fitness users ac-cepted fitness APP products; after using the users had positive emotion and negative emotion concurrently, their self expectation’s feedback behavior was intense; their demands for function settings, multi-information and emotional social experience were high; there were problems such as user demands being not associated with design, difficulty to balance function contents and demands, disconnection between online and offline fitness social experience, etc. Fitness APP development suggestions: complete multi-information service; improve user “cognition+thinking” ex-perience; develop intelligent fitness social communication; improve user “action+sensation” experience; perfect fit-ness function development, improve user “association+emotion” experience. |
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