| （华南师范大学 体育科学学院，广东 广州 510006） 摘 要：以布迪厄符号资本理论分析“体育明星”的形成与发展。认为“体育明星”不仅是群体称谓符号，而且是一种符号资本。“体育明星”符号资本形成于体育组织的权威认可、大众媒体的传播赋名和体育粉丝的符号消费过程，通过资本转换与权力柔化、资本衡估与价值度量、资本变现与价值增值、资本生产与产业运作等方式发挥着价值张力。受制于资本和权力的双重诱惑，符号资本的持续累积成为运动员的价值诉求，持续提高竞技实力、不断尝试场域跨越、积极参加社会公益、遵从德操恪守法纪是“体育明星”符号资本累积的主要路径。 |
HUANG Qi-long，DENG Xing-hua
| （School of Physical Education，South China Normal University，Guangzhou 510006，China) Abstract: By applying Bourdieu’s symbol capital theory, the authors analyzed the formation and development of “sports stars”, and drew the following conclusions: “sports stars” are not only a group designation symbol, but also a kind of symbol capital; the symbol capital of “sports stars” forms in the process of authoritative recognition by sports organizations, publicity by mass media and symbol consumption by sports fans, exerting its value tension by means of capital transformation and power softening, capital assessment and value measurement, capital cashing and value increment, capital production and industrial operation, etc; subject to the double temptation of capital and power, symbol capital’s continuous accumulation becomes athletes’ value appeal, continuously improving competi-tive strength, constantly trying field crossing, actively participating in social welfare, complying with morals, as well as obeying laws and disciplines, are the main paths for the accumulation of the symbol capital of “sports stars”. |
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