| （武汉体育学院 经济与管理学院，湖北 武汉 430079） 摘 要：从社会资本的视角探讨体育赛事志愿者管理对志愿者响应(满意和工作投入)的影响。研究表明：体育赛事志愿者管理活动帮助志愿者有效积累社会资本，使得志愿者有更高满意度并在志愿工作中更加投入，社会资本作为中介变量连接志愿者管理活动和志愿者响应，并且社会资本的不同维度发挥着不同作用。 |
WANG Zhi-gang，XU Pi-zhen，SHEN Ke-yin，CAO Rui，TU Jia-nan，XU Zhen，XUE Chao
| （School of Economy and Management，Wuhan Sports University，Wuhan 430079，China) Abstract: The authors probed into the effects of sports event volunteer management on volunteer response (satis-faction and job engagement) from the perspective of social capital. This research indicates the followings: sports event volunteer management activities help volunteers accumulate social capital effectively, so that volunteers have a higher degree of satisfaction and thus engage more in the volunteer job; social capital as an intermediate variable connects volunteer management activities and volunteer response, and social capital’s different dimensions play dif-ferent roles. |
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