| （1.武汉体育学院 研究生院，湖北 武汉 430079；2武汉体育学院 期刊社，湖北 武汉 430079） 摘 要：对人民网体育频道里约奥运会报道的文本、奥运专版分别进行框架分析与视觉修辞分析，探析其建构国家认同的方法和策略。研究发现，人民网体育频道里约奥运会报道有效推动了国家认同的建构，同时也存在不足，表现为：文化类报道在整个国家认同报道中的比例过少；通过港台运动员及其本土元素建构国家认同的意识不强；原创内容偏少，外媒报道利用率低；奥运专版中对视觉符号的关联意义挖掘不够。研究认为：未来我国网络主流媒体大型体育赛事报道应以人民网体育频道里约奥运会报道为鉴，重视文化类报道在国家认同报道中的作用，注重对港澳台地区国民身份感和归属感的建构，提高原创能力并合理利用外媒报道，进一步挖掘视觉符号与国家认同的关联意义，以此推动对国家认同的建构。 |
WANG Zhen-zhen1，WANG Xiang-fei2，LI Jin1，ZHOU Jin-yu1，CUI Qi-yao1
| （1.Faculty of Graduate，Wuhan Sports University，Wuhan 430079，China； 2.Department of Editorial，Wuhan Sports University，Wuhan 430079，China) Abstract: By using Rio Olympic Games reports by the sports channel of the People Network as the research object, the authors carried out a framework analysis and a visual rhetoric analysis respectively on the text and special Olympic edition, probed into its national identity constructing methods and strategies, and revealed the following findings: Rio Olympic Games reports on the sports channel of the People Network effectively boosted national identity construction, yet there were the following deficiencies as well: the proportion of cultural reports in all the national identity reports was too small; the awareness to construct the national identity by means of athletes from Hong Kong and Taiwanese and their local elements was not strong; original contents were on the few side, the for-eign media report utilization rate was low; in the special Olympic edition, the mining of the associative meanings of visual symbols was insufficient. The authors put forward the following opinion: in the future, when reporting major sports games, mainstream network media in China should refer to Rio Olympic Games reports on the sports channel of the People Network, value cultural reports’ role in national identity reports, focus on the building the sense of identity and belonging of nationals in the Hong Kong, Macao and Taiwan regions, improve creation ability and ra-tionally utilize foreign media reports, further mine the associative meanings of visual symbols, thus boost national identity construction. |
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