| （1.广州体育学院 休闲体育与管理学院，广东 广州 510500；2.广东行政职业学院，广东 广州 510800；3.广州体育学院 体育传媒学院，广东 广州 510500；4.广州体育学院 研究生院，广东 广州 510500） 摘 要：运用文献资料研究、实地考察、深度访谈和焦点小组讨论等方法对粤港澳大湾区体育产业协同发展的战略意义、现实基础、面临的挑战及发展对策等进行探讨。在梳理区域产业分工与空间布局理论的基础上，提出了大湾区体育产业协同发展的思路：改革和创新粤港澳体育产业协同发展的体制机制；建立政府、企业、社会共同参与的体育产业发展合作机制；构建和推进体育产业协同发展模式；以体育产业全面融合为重点，实现大湾区体育产业竞争力的全面提升；打造和创建国际化和本土化、高品质和生活化的体育生活圈。 |
ZHOU Liang-jun1，XIAO Jing-ying2，CHEN Xiao-ying3，DONG Huan-xian4，QIU Qing-da4，SU Shi-chen4，ZHAO Guan-yu4
| （1.School of Leisure Sports and Management，Guangzhou Sport University，Guangzhou 510500，China；2.Guangdong Vocational College of Administration，Guangzhou 510800，China；3.School of Sport Media，Guangzhou Sport University，Guangzhou 510500，China；4.Graduate School，Guangzhou Sport University，Guangzhou 510500，China) Abstract: By applying such methods as literature data research, field investigation, in-depth interview and focus group discussion etc, the authors probed into such issues as the strategic significance, realistic foundation, facing challenges and development strategies of the coordinated development of the sports industries in the Guang-dong-Hong Kong-Macau Bay Region. On the basis of analyzing the theoretical foundation of industrial division and spatial layout of the Region, the authors put forward the following ideas for the coordinated development of the sports industries in the Bay Region: reform and innovate on the institutional mechanism of the coordinated devel-opment of the Guangdong-Hong Kong-Macau sports industries; establish a sports industry development cooperation mechanism participated jointly by the government, enterprises and society; build and promote a sports industry co-ordinated development mode; realize the comprehensive improvement of the competitiveness of the sports indus-tries in the Bay Region by basing the focus on the comprehensive fusion of the sports industries; create an interna-tionalized, localized, high quality and life-oriented sports life circle. |
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