（1.西南财经大学 体育与经济管理研究中心，四川 成都 611130；2.拜罗伊特大学 体育科学学院，拜罗伊特 巴伐利亚州 95447） 摘 要：依托Cunningham组织变革理论模型，结合现阶段中超联赛发展特点，重新审视当前中国职业足球治理改革进程。研究认为：职业足球“生产性”的定位依旧无法摆脱以足协为首的“非物质生产部门”控制权主体地位。职业足球发展依旧以泛政治化目标驱动，“趋同式”组织变革成为足协的首选；将职业足球俱乐部视为带有权宜属性的短期工具，现阶段俱乐部投资人与足协之间的利益冲突或利益纠缠存在“淡化”趋势，“用脚投票”退出经济契约集或者与足协展开控制权博弈的可能性几乎为零，“价值趋同”缺失。中国职业足球必须加强中央足改方案实施监管力度，明确中超联赛治理改革新范式，建构投资人职业足球大局观。 |
MA Yang1，MARKUS Kurscheidt2
（1.Sport and Economic Management Reseach Center，Southwest University of Finance and Economics，Chengdu 611130，China；2.Institute of Sport Science，University of Bayreuth，Bavaria 95447，Germany) Abstract: Based on Cunningham’s organization change theory model, coupling with current Chinese Super League development characteristics, the authors re-examined current Chinese professional football governance reform process, and drew the following conclusions: the “production based” orientation of professional football was still unable to get rid of the dominating control power status of “nonmaterial production departments” led by Chinese Football Association (CFA); professional football development was still driven by pan-political objectives, “con-vergent” organization change becomes the first choice of CFA; at the present stage, interest conflict or interest en-tanglement between club investors who consider a professional football club as a short-term tool with an expediency attribute and CFA has a “fading” trend, the possibility for those “voting with foot” to quit the economic contract set or to develop control power gaming with CFA is almost zero, “value convergence” is absent. Chinese professional football must strengthen the central government’s football reform plan implementation supervision, specify new paradigms for CSL governance reform, and establish the investors’ professional football big picture view. |
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