| （1.华东政法大学 体育部，上海 201620；2.华东政法大学 传播学院，上海 201620） 摘 要：运用政策内容分析法，从基本政策工具X维度和产业链Y维度出发，对国务院46号文的政策文本进行量化分析。研究发现：中国体育产业环境型政策工具中，策略性政策过多，知识产权保护过少；供给型政策工具中，体育场馆建设优势明显，资讯服务处于劣势；需求型政策工具中，体育服务外包、政府体育采购不足。建议：减少环境型政策工具使用频度，合理配置内部要素；增加供给型政策工具在体育产业销售与消费环节的使用；弥补需求型政策工具在体育产业链各环节中的短缺。 |
——Taking the 46th document issued by the State Council for example
| YU Shou-wen1，XIAO Le-le2 （1.Department of Physical Education，East China University of Political Science and Law，Shanghai 201620，China；2.School of Communication，East China University of Political Science and Law，Shanghai 201620，China) Abstract: By applying the policy content analysis method, the authors carried out a quantitative analysis on the policy text of the 46th document issued by the State Council, starting with basic policy instruments as the X dimension and the industrial chain as the Y dimension, and revealed the following findings: in Chinese sports industrial environment type policy instruments, strategic policies are too many, while intellectual property protection is too little; in supply type policy instruments, sports venue construction has obvious advantages, while information service is at a disadvantage; in demand type policy instruments, sports service outsourcing and government sports procurement are inadequate. Pro-posals: reduce the frequency of use of environment type policy instruments, rationally configure internal elements; in-crease the use of supply type policy instruments in sports industrial sale and consumption links; make up the shortage of demand type policy instruments in various links of the sports industrial chain. |
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