| （仲恺农业工程学院 体育部，广东 广州 510225） 摘 要：在文化安全视野下对我国传统体育文化的国际化传播进行探讨。传统体育文化具有彰显民族精神、维系民族团结、坚守体育本土话语权、维护文化主权独立等当代价值。指出国际化传播的策略：创新文化意识观念，推动中国传统体育文化的“建构性认同”；以产业为载体，创立传统体育的“国家品牌”；以武术精粹为依托，搭建传统体育文化国际化传播的桥梁；发挥现代媒介的传播功能，拓展国际文化市场空间；加强国家政治、经济对传统体育文化传播的有力支持。 |
WANG Jian-wei
| （Department of Physical Education，Zhongkai University of Agriculture and Engineering，Guangzhou 510225，China) Abstract: From the perspective of cultural security, the author probed into the internationalized communication of Chinese traditional sports culture. Traditional sports culture has such modern values as highlighting national spirit, maintaining national unity, protecting sports local speech right, maintaining “cultural sovereignty independence”, etc. The author pointed out the following strategies for internationalized communication: innovate on cultural con-sciousness and conception, promote the “constructive recognition” of Chinese traditional sports culture; create the “national brand” of traditional sports by basing the carrier on industrialization; build a bridge for the international-ized communication of traditional sport culture by relying on Wushu spirit; exert the communication effect of mod-ern media, expand international cultural market spaces; exert the radiation effect of national politics and economy on traditional sports cultural communication. |
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