| （台湾体育大学 体育研究所，台湾 333301） 摘 要：研究运用文化帝国主义理论对现代体育运动传播与全球化进行探析，认为：现代体育运动的传播过程可分为两个阶段即殖民时期和二战后，英美两国先后为传播的核心国家。现代体育运动的传播过程，在3个层面上体现了西方资本主义中心国家对边缘国家的持续宰制：殖民国家利用体育运动进行社会控制，西方强国主宰第三世界国家的体育运动产业，边缘国家在体育运动文化上属于从属地位。这3者不是孤立存在而是紧密联系的。在观察体育运动的传播时，并不能选择一种“去历史”“去政治”的天真视角。 |
LI Gen
| （Institute of Physical Education，Taiwan Sport University，Taiwan 333301，China) Abstract: The research applied the theory of cultural imperialism to analyze the communication and globalization of modern sport, and put forward the following opinions: the process of communication of modern sport can be divided into two stages, namely, the colonial period and after World War II, Britain and America become the core countries of communication successively; the process of communication of modern sport embodies capitalism centered western countries’ continuous domination over the peripheral countries in 3 aspects: colonial powers utilize sport to carry out social control, western powers dominate the sports industry of the third world countries, the peripheral countries are in a subordinate status in terms of sports culture; the 3 aspects are not existing alone but closely related; when observing sports communication, we cannot choose such a naïve perspective as “de-history” or “de-politics”. |
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