| （山东大学(威海) 体育教学部，山东 威海 264209） 摘 要：体育产业是高成长性的新兴产业。社会资本凭着逐利的本性和增值的内在追求必然选择体育产业。体育产业种类多、业态各异、机遇与风险共存，而社会资本投资体育产业有其自主标准与原则，同时依据体育产业统计分类选择投资策略是社会资本投资成败的关键。研究认为，实现社会资本与体育产业的长期深度融合，必须构建和完善市场自由进退机制、产权保障机制、政策联动机制、利益激励机制和业态创新机制。 |
ZHANG Ying
| （Department of Physical Education，Shandong University(Weihai)，Weihai 264209，China) Abstract: The sports industry is an emerging industry of high growth. Based on its profit chasing nature and intrin-sic pursuit for appreciation, social capital will choose the sports industry inevitably. The sports industry has many varieties and different business modes, in which opportunities and risks coexist; social capital investing in the sports industry has its own independent standards and principles, selecting investment strategies according to sports indus-try statistical classification is the key to successful social capital investment. To realize the long-term in-depth fusion of social capital and the sports industry, China must establish and perfect a free market entering and existing mecha-nism, a property right assurance mechanism, a policy linkage mechanism, an interest stimulation mechanism and a business mode innovation mechanism. |
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