| （清华大学 体育部，北京 100084） 摘 要：通过分析中美体育经纪行业不同的运行特征，认为中美体育经纪行业根植于不同社会背景和体育制度环境，形成不同产业环境下的体育经纪运作方式、不同法制建设下的行业规范、不同人力资源体系下的行业素质。在此基础上，提出中国体育经纪制度的优化要遵循“适当管理”“尊重行业模式”“以人才培养为基点”的基本原则；推行渐进式的市场化转型，在法制和行业规范逐步完善的过程中，建立符合社会主义市场经济体制的体育经纪运作方式；通过政府管理和行业自治，规范体育经纪人的资格认证、业务管理、违规处罚等制度，构建良性的体育经纪人成长与监督机制。 |
BAI Li-li，FENG Xiao-lu，QIAO Feng-jie
| （Department of Physical Education，Tsinghua University，Beijing 100084，China) Abstract: By analyzing different operating characteristics of Chinese and American sports agency industries, the authors concluded that American sports agency industry is rooted in different social backgrounds and sports institu-tional environments, having formed sports agency operating modes under different industrial environments, indus-trial norms under different legalization construction, and industrial qualities under different human resource sys-tems. On such a basis, the authors pointed out that for the optimization of the sports agency system in China, China should follow such basic principles as “appropriate management”, “respecting industrial modes” and “basing on talent cultivation as the foundation”, carry out progressive marketization transformation, in the process of gradual perfection of legal and industrial norms, establish sports agency operating modes that are in conformity with social-ist market economy, standardize sports agent qualification certification system, business management system, viola-tion punishment system and such through governmental management and industrial autonomy, and establish a be-nign sports agent growth and supervision mechanism. |
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