| （南京体育学院 体育系，江苏 南京 210014） 摘 要：体育赛事作为体育产业和体育事业发展的双重引擎，在经济社会发展的过程中表现出快速发展的态势。大型体育赛事和以百姓参与为主要目的的群众性体育赛事，具有突出的公共性，属于准公共产品，且举办数量和社会需求不断增多，正日益冲击政府的公共服务供给能力，在此背景下公共体育赛事服务外包成为当下相关部门的有益选择。公共体育赛事服务外包有利于促进政府职能转型、符合核心竞争力理论所强调的政府职能归位与赛事的专业化要求、有利于较好解决赛事供给的委托-代理错位、能够较好降低办赛成本提高赛事服务供给效率。相关部门应认清公共体育赛事服务外包的重要性，建立科学、多元的外包模式，加大社会组织和具有独立关系的竞争性外包服务主体培育，同时建立依法外包、有限外包的制度，强化外包管理能力。 |
WANG Kai
| （Department of Physical Education，Nanjing Sports Institute，Nanjing 210014，China) Abstract: As a dual-engine for sports industry and sports enterprise development, sports events show a trend of rapid development in the process of economic and social development. Major sports events as well as mass sports events whose main purpose is common people participation, have prominent public nature, belong to quasi public products, have an ever increasing hosted number and social demand, are increasingly impacting on the government’s public ser-vice supply ability. Under such a background, public sports event service outsourcing becomes a currently beneficial choice for related departments. Public sports event service outsourcing is conducive to promoting government function transformation, in conformity with government function return emphasized by the core competitive strength theory and event professionalization requirements, conducive to resolving the entrusting-agenting misplacement of event supply, able to better lower event hosting cost and increase event service supply efficiency. Related departments should in-crease their awareness of the importance of public sports event service outsourcing, establish scientific, diversified out-sourcing modes, increase the cultivation of social organizations and competitive outsourcing service subjects with an independent relationship, and at the same time, establish a legitimate and limited outsourcing system, and intensify out-sourcing management ability. |
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