| （1.清华大学 体育部博士后流动站，北京 100084；2.东北师范大学 体育学院，吉林 长春 130024；3.清华大学 体育部，北京 100084；4.大连理工大学 文法学院，辽宁 盘锦 124000） 摘 要：对近年马拉松“热”的现象进行分析，认为国家经济发展、政策松绑和消费观念的变化是形成马拉松“热”的重要因素。但马拉松赛事背后也存在赛事产业链和管理体系不完善、炫耀式参赛心理等问题。因此，政府、举办方和个体应透过马拉松“热”的表象，对马拉松赛事的经济效益和存在问题进行深入剖析。通过不断完善马拉松赛事产业链、提高赛事管理及服务水平、引导个体形成正确参赛动机等，进一步推动马拉松赛事健康发展。 |
XING Jin-ming1，2，LIU Bo3，OUYANG Jing-feng4
| （1.Department of Physical Education，Postdoctoral Research Center，Tsinghua University，Beijing 100084，China；2.School of Physical Education，Northeast Normal University，Changchun 130024，China；3.Department of Physical Education，Tsinghua University，Beijing 100084，China；4.School of Humanities and Law，Dalian University of Technology，Panjin 124000，China) Abstract: By means of literature analysis, the authors analyzed the marathon “heat” phenomenon, and put forward the following opinions: national economy development, policy relaxation and consumption conception evolution are important factors that form marathon “heat”; however, behind the marathon event there were problems such as im-perfect event industrial chain, the lack of a management system, athletic sudden death caused by showing-off type event participation psychology, etc; therefore, the government, the organizers and the individuals should carry out an in-depth analysis on the economic effect of and problems existing in the marathon event through the marathon “heat” phenomenon, and further boost the healthy development of the marathon event by constantly perfecting marathon event industrial chain, improving event management and service performance, guiding the individuals to form a correct motive for event participation, etc. |
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