| （华南师范大学 体育科学学院，广东 广州 510006） 摘 要：全球化背景下，体育国际话语权能有效提升中国国际地位、强化中国身份认同、优化中国体育形象。但中国体育话语权在塑造国家形象过程中遭遇以下困局，即在国际体育组织中缺位失语，民族传统体育话语边缘化，体育话语内在逻辑失范。为此，积极参与国际体育事务，增强中国民族传统体育话语的亲和力、感召力和认可度，增强中国体育话语体系的逻辑性和价值正当性，是提升中国体育话语权，促进中国国家形象塑造的有效路径。 |
ZENG Cheng，DENG Xing-hua
| （School of Physical Education，South China Normal University，Guangzhou 510006，China) Abstract: Under the background of globalization, sports discourse right can effectively uplift China’s international status, intensify China’s identity recognition, and optimize China’s sports image. However, in the process of build-ing the national image, China’s sports discourse right faced the following dilemmas: there was a lack of Chinese po-sition and voice in international sports organizations; traditional national sports discourse was marginalized; the in-trinsic logic of sports discourse was lacking in standardization. Therefore, to actively participate in international sports affairs, to increase the amiability, charisma and recognition of Chinese traditional national sports discourse, to improve the logicality and value legitimacy of China’s sports discourse system, are effective ways to promote China’s sports discourse right and boost the building of China’s national image. |
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