| （1.华侨大学 体育学院，福建 厦门 361021；2.江西财经大学，江西 南昌 330013） 摘 要：为探究美国全国赛车联合会(NASCAR)公共关系的成功经验，对NASCAR公共关系的发展历程进行分析。研究认为公共关系理念、公共关系组织建构以及公共关系实践是研究体育组织公共关系的主要切入点；NASCAR的公共关系经历初创期、发展期、调整期和完善期，这一过程中组织的公共关系对组织的发展起到了重要的作用；公共关系制度在演进过程中受到公共关系理论、社会分层、传媒业发展及社会政治文化变迁等因素的影响；体育组织在制定相应的制度时，必须重视相关理论与技术的革新及社会文化因素的影响。 |
WANG Yong-shun1，YI Jian-dong2
| （1.School of Physical Education，Huaqiao University，Xiamen 361021，China；2.Jiangxi University of Finace and Economics，Nanchang 330013，China) Abstract: In order to probe into the successful experience of NASCAR’s public relations (PRs), the authors ana-lyzed the course of development of NASCAR’s PRs, and drew the following conclusions: PR philosophy, PR or-ganization construction and PR realization are main entry points for studying sports organizations’ PRs; NASCAR’s PRs went through an initiation period, a development period, an adjustment period and a perfection period, during such a process, the organization’s PRs played an important role in organization development; in the process of evo-lution, the PR system is affected by factors such as PR theories, social stratification, media industry development as well as social, political and cultural changes; when establishing a system, a sports organization must value the im-pacts of related theories and technical innovations as well as social and cultural factors. |
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