| （1.上海体育学院 体育休闲与艺术学院，上海 200438；2.上海旅游高等专科学校，上海 201418；3.上海体育学院 国际交流学院，上海 200438） 摘 要：从民意选择、政府角色、赛事运作、国际关注等方面就当前大型体育赛事所面临的办赛危机进行分析。结合当前大型体育赛事自身发展特点、外部发展环境，以大型体育赛事的持续发展为目标，提出以打造“尊重民意”为核心理念的制衡机制，提倡理性办赛；强调政府要对赛事进行科学的效益评估，合理配置资源，加强监管，推进赛事的市场化运作；从加强赛事资源整合、促进赛事多元化开发、减少赛事风险、提升赛事吸引力等措施，呼吁国际体育组织发挥引领作用，出台积极有效应对措施，为大型体育赛事的健康发展提供更多理论指导。 |
WU Di1，2，LIU Zhi-min3
| （1.School of Leisure Sports and Art，Shanghai Sports University，Shanghai 201438，China；2.Shanghai Institute of Tourism，Shanghai 201418，China； 3.School of International Exchange，Shanghai Sports University，Shanghai 201438，China) Abstract: Aiming at game hosting crises faced by major sports games today, the authors dissected the root causes for the problem from different perspectives such as public choice, government role, game operation, international attention etc, put forward a balancing mechanism that bases its core conception on building “public opinion respect” according to major sports game’s own development characteristics and external development environments nowa-days and by basing the goal on the sustainable development of major sports games, advocated rational game host-ing, and emphasized that the government should carry out scientific benefit evaluation on such a game, rationally allocate resources, strengthen supervision, boost the marketized operation of such a game, vigorously boost the transformation of a major sports game from such aspects as strengthening game resource integration, promoting the diversified development of such a game, reducing game risks and increasing game attraction etc, call for interna-tional sports organizations to exert their guiding function, work out active and effective response measures, and pro-vide more theoretical references for the healthy development of a major sports game. |
下载本期全文：点击下载