| （惠州学院 体育系，广东 惠州 516007） 摘 要：在商品经济时代物质成为人与人、人与社会之间的沟通媒介，过度“物化”则容易导致奥林匹克精神的迷失，奥运会追求和平的意识及教育导向是其生存之本。适度弱化物质奖励将会使人们逐渐从“见物不见人”的迷雾中走出来，逐渐摆脱与消除“唯金牌论”，促进竞技体育更加“自觉”，从而实现我国体育的可持续发展。 |
LIU Yu
| （Department of Physical Education，Huizhou University，Huizhou 516007，China) Abstract: In the commodity economy era, material becomes a medium of communication between people, and be-tween people and society; excessive “materialization” tends to cause the loss of the Olympic spirit; the peace pursu-ing consciousness and education orientation of the Olympic Games are its survival foundation. Weakening material reward moderately will enable people to gradually walk out of the mist of “materials visible but people invisible” and get rid of and eliminate the “gold medal or nothing theory”, and make competitive sports more “conscious”, thus realize the sustainable development of sports in China. |
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