| （暨南大学 新闻与传播学院，广东 广州 510632） 摘 要：网络时代体育新闻传播具有时效性强，信息容量广，多媒体综合性、交互性和娱乐化等特性。媒介发展对报纸体育新闻标题提出了新的要求：从追求“可读性”向追求“易读性”和“悦读性”转变，从注重信息传播向注重观点传播转变。报纸在报道李娜近年来在网球四大满贯比赛新闻时，标题用语呈现出8方面的特征：嵌名入题、流行语拟题、口语制题、引语作题、标点为题、化用仿词、活用数词和善用动词。 |
LIU Kun-ying，LIN Ru-peng
| （School of Journalism and Communication，Jinan University，Guangzhou 510632，China) Abstract: In the network era, sports news communication is characterized by highly time sensitive, high informa-tion capacity, multimedia comprehensive, interactive and entertaining. Media development has put forward new re-quirements for sports news headlines on newspapers: transformation from pursuing “readability” to pursuing “legi-bility” and “reading happiness”, and transformation from focusing on information communication to focusing on viewpoint communication. When newspapers reported news about LI Na’s 4 tennis grand slam tournaments in re-cent years, their headline phrasing showed 8 types of characteristics: headlines with a name, headlines with a buzz-word, headlines with a colloquial word, headlines with a quote, headlines with a punctuation, headlines with an imi-tative word, headlines with a flexibly used numeral and headlines with a cleverly used verb. |
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